How I Wrote 2 Threads With 14 Million Views

 I wrote a Twitter thread that got +14 million views in 48 hours.

Twice:

In this newsletter, I'm going to explain the simple 4-step formula I used so you can do the same, but you need to make sure that you implement all 4 parts of it because otherwise it won’t work.

Let's start by talking about the viral thread formula.

The Thread Formula Simplified:

There are 4 things you need to write viral threads:

• Hook Tweet
• Thread Body
• Thread Ending
• Leverage

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There are 4 things you need to write viral threads:

    • Hook Tweet
    • Thread Body
    • Thread Ending
    • Leverage

Each of these needs to be done in a specific way.

If you don't, the thread will fail.

The good news is that it's quite simple if you just follow the steps that I explain in this newsletter.

Let’s start with the most important one: The Hook Tweet.

1. The Hook Tweet

The Hook Tweet makes or breaks your thread.

It has 5 parts:

Part 1: The Hook

The goal of the hook is to grab attention.

Use curiosity, simplicity, and extremes.

It can feel a bit weird to say ‘the biggest or the best’, but extremes do well on social media.

If you don’t feel comfortable doing this, write ‘one of the best’.

Part 2: The Topic

Tell them what the thread is about.

It needs to be a topic that’s popular so a lot of people care about it.

And it also needs to be something that’s interesting for your current audience.

Part 3: The Relevance

Explain how the topic is relevant for the reader.

People don't care about the topics you write about, they care about how these topics affect their lives.

So explain the relevant pains and benefits related to the topic.

Part 4: The Setup

Explain what they’ll gain by reading.

Make the perceived value high (what they get by reading).

Make the perceived effort low (what they need to do).

This makes them feel like it's worth reading.

Part 5: The Visual

Add an image that stops the scroll.

Before/after visuals work best (f.e. brain scans or transformations).

They imply transformation and make your thread feel important.

That’s how you write a strong Hook Tweet.

It's by far the most important tweet in the thread so give it extra time.

That brings us to the second part: The Body Tweets.

2. The Body Tweets

The Body Tweets are the core of your thread.

These are all the tweets after the Hook Tweet that contain lessons.

You can write 5–25 body tweets, depending on the depth.

I usually do:

• 8 tweets for short threads (because this is the easiest to repurpose to Instagram or LinkedIn)
• 15+ tweets for longer ones like the threads that got 14M views

There’s no best number.

Use as many as you need — but also keep it as concise as possible.

The goal of body tweets is to share one lesson about one subtopic.

Again, there's no one way to do this, but body tweets usually contain 4 different parts:

Each body tweet has 4 parts:

• Part 1: Hook or subtopic
• Part 2: Insight or explanation
• Part 3: Short lesson or conclusion
• Part 4: Visual or video for clarity [optional]

Here's an example:

That’s how you structure the body tweets.

If you want to write them better so they hold more attention, check out Writing Simplified (free) or Aesthetic Writing (paid).

That brings us to the third part: The Thread Ending.

3. The Thread Ending

The Thread Ending makes your thread complete — and more shareable.

It usually includes 3 tweets:

• The Summary Tweet
• The Thread Finisher
• The Plug Tweet

Let me clarify it with some examples.

3.1 — The Summary Tweet

The summary tweet summarizes the key lessons from your thread.

It reminds readers what they’ve learned and boosts engagement.

The summary is often your second-best performing tweet in the thread (after the hook tweet).

It gets a lot of likes, saves, and reposts so it's worth including.

I forgot it in the 14M view threads, but I usually include it:

3.2 — The Thread Finisher

This is your last “official” tweet in the thread.

Use it to:

1. Ask readers to follow you (and say what to expect).
2. Ask them to repost the first tweet for reach.
3. Point them to your bio or links.

You can add it with Hypefury (aff) so it looks like this:

3.3 — The Thread Plug

The Thread Plug comes after the Thread Finisher.

You can either post it manually or let Hypefury plug it automatically.

If your thread goes viral, this converts attention into subscribers or sales.

Plug your newsletter, lead magnet, or product — ideally something related to the thread topic (or show how it's linked):

This is how you write the thread ending.

That brings us to the last part that you need to make it work: Leverage.

4. Leverage

A great thread usually isn’t enough to go viral.

There are 2 other factors that make the biggest difference:

1. Your reach (how much organic reach you have)
2. Your network (who shares your content)

Both give you leverage and can 10x your results.

Take a look at this:

These threads are exactly the same.

• With 1,500 followers, it got 23K views.
• With 15,000 followers and 8 reposts, it got 866K views.

That's 37x more views.

That’s the power of leverage.

But don't let this discourage you if you have low reach.

Just practice writing threads and save them in a folder so you can reuse them later (like I did with the Naval thread above).

Leverage multiplies everything you do.

So build leverage and then build whatever you want.

If you want my entire system for building leverage via Twitter, check out the X Growth System (50% discount ends tonight).

If you want my 1-1 help to write better content to grow your creator business, you can DM me on Twitter (X) to see if we're a good fit.

Hope this was helpful!

Talk soon my friend,

Stijn Noorman